- Customer Experience is the means…
- Customer Engagement is the milestone….&
- Customer Loyalty is the ultimate outcome!
GRAVTY® delivers all the 3 key enablers that drive great customer experiences: Deep Customer insight, tools to to act on the insight at the right moment, right the place and with the right value-proposition and intelligence to measure the
- Dynamic, real-time customer insight: transactional, analytical and behavioral
- Complete Offer Lifecycle Management from Conception to Targeting, Design to Launch and Execution to Optimization, powered by AI/ML driven smart recommendations
- Preconfigured Offer KPIs to ensure tight alignment between the target outcome of each tactic and your C-suite agenda
Art of Ecosystem Management
- Successful Loyalty Programs require collaborative ecosystem that empowers all the stakeholders: Consumers, Partners and Employees to create, leverage and benefit from the the collective synergies.
GRAVTY® is an adaptable platform, uniquely designed for multi-brand, multi-partner, coalition style loyalty businesses empowering the entire program ecosystem to maximize innovation, speed to market and the collective value-proposition
- Federated operating model empowering program participants including group companies, partners, suppliers to maximize their Coalition Dividend™ by directly participating in the program and implementing their customer strategies autonomously
- Modern, feature-rich Web Portal to manage complete Partner Lifecycle Management from application to acceptance, operations to intelligence, and invoicing to settlement
- Preconfigured Offer KPIs to ensure tight alignment between the target outcome of each tactic and your C-suite agenda Dynamic, real-time customer insight: transactional, analytical and behavioral
3-Dimensional Customer Value!
- Measure, Master and Maximize Customer Value across 3-dimensions: Behaviors, Influences and Transactions
GRAVTY®’s BIT Value™ framework enables organization to get an objective measure of the real value each customer brings to the organization blending in not just their spend but also key cost-saving behaviors and revenue-amplifying influences.
- Track and quantify desired behaviors and influences just like transactions through declarative rules
- Recognize customers based on BIT Value, mastered as a part of Customer 360 (beyond traditional Tier-based recognition)
- Leverage Customer’s BIT Value to deliver personalized and differentiated benefits and experiences, both via assisted and self-service touch-points
Enterprise Innovation Center
- The only way to stand apart from the crowd is to innovate beyond the standard ‘Terms and Conditions’…you know what we mean!
GRAVTY® is designed for vibrant loyalty programs that innovate, evolve and optimize continuously to drive engagement and build intrigue and enthusiasm at every instance of engagement.
- Powerful Visual Rules designer allows innovation that’s limited only by your imagination
- Personalization at scale for every instance of customer engagement from Acquisition to Advocacy!
- Time to market from ‘Concept-to-launch’ not in days or hours but in minutes
Integrated Payments with Loyalty
- Leverage Loyalty program to drive profitable payment behavior and integrated payments to drive loyal behavior
GRAVTY® delivers unified Payment capabilities with Loyalty that allows loyalty marketers to deliver unparalleled flexibility and convenience for payment while maximizing engagement and BIT Value.
- Generic, integrated payment framework that works with multiple payment gateway providers
- Superior adoption of mobile payment and deeper engagement through the convenience of mixing points and money and seamless payments experience
- Supports all the leading Cards and App-based Wallets such as Apple Pay, Google Pay, Samsung Pay