Next Generation Loyalty Technology

World's most advanced
loyalty technology.

Industry's first cloud-native, enterprise-class, patented technology, reshaping the loyalty program landscape through advanced AI, serverless, and autonomous capabilities.

Measured impact

We deliver measurable impact

Supercharge engagement, launch faster, and amplify profitability with innovative, reliable loyalty programs that redefine customer lifetime value.

99.99%
Uptime SLA, always available
400M+
Members in production
3B+
Transactions processed this year
120M+/hr
API requests engineered for scale
75ms
Average API latency across endpoints
120ms
Accrual response, 50 line items
100+
Live integrations in production
30K+ TPS
Transactions per second at peak
Six pillars beneath the platform

Architecture built for what's next

Serverless throughput, no-code rules, ML-driven analytics, zero-trust security, fraud defence, and disaster recovery, engineered into the base platform.

Serverless Scalability for Seamless Customer Experiences
Serverless

Serverless Scalability for Seamless Customer Experiences

  • Built for Speed:

    AWS Serverless Foundation: Runs entirely on AWS Lambda and DynamoDB, optimizing resources and reducing operational costs.

  • Handling High Volume:

    30,000+ Transactions Per Second: Ensures reliable, scalable data processing, even during peak traffic.

  • Always On:

    Automatic Scaling and Failover: Guarantees service continuity with automated scaling across availability zones, preventing downtime.

Visual Rules Engine for Dynamic Loyalty
Visual Rules

Visual Rules Engine for Dynamic Loyalty

  • No-Code Configuration:

    Patented Visual Language: Empowers non-technical users to create complex loyalty rules visually.

  • Tailored Strategies:

    Hyper-Personalized Engagement: Supports custom rewards, recognition, and redemption strategies for specific segments.

  • Adaptable to Change:

    Declarative and Flexible Setup: Focuses on "what to do," enabling quick adjustments to evolving business needs.

Big Data Analytics for Strategic Advantage
Big Data

Big Data Analytics for Strategic Advantage

  • Fast Data Ingestion:

    Delta Lake Architecture: Combines real-time ingestion with long-term storage for quick insights.

  • Powerful Processing:

    Redshift Integration: Provides high-speed ETL and data warehousing for large-scale analytics.

  • AI-Driven Decisions:

    Actionable Analytics: Machine learning models deliver real-time insights for targeted strategies.

Zero Trust Security for Robust Data Protection & Compliance
Zero Trust

Zero Trust Security for Robust Data Protection & Compliance

  • Strong Encryption:

    Multi-Layered Security: Implements advanced encryption and role-based access controls.

  • Global Standards:

    Regulatory Compliance: Fully compliant with ISO 27001, SOC2 Type II, and GDPR.

  • Threat Protection:

    Automated Vulnerability Detection: Fortifies against threats with regular assessments and intrusion detection.

Personalization and Fraud Detection for Enhanced Customer Journeys
Personalization & Fraud

Personalization and Fraud Detection for Enhanced Customer Journeys

  • Predictive Power:

    AI-Driven Insights: Analyzes behavior to predict engagement trends for personalized experiences.

  • Secure Transactions:

    Fraud Detection Models: Safeguards data and transactions with machine learning-based anomaly detection.

  • Optimized Loyalty:

    Customizable Scoring: Tailors scoring models for individualized offers and promotions.

High Availability & Disaster Recovery for Uninterrupted Operations
High Availability & DR

High Availability & Disaster Recovery for Uninterrupted Operations

  • High Uptime:

    99.9% Availability: Utilizes multiple availability zones to prevent downtime.

  • Data Protection:

    Daily Backups and PITR: Minimizes data loss with daily backups and point-in-time recovery.

  • Secure Storage:

    Encrypted Backup on S3: Ensures data protection and rapid recovery with AES-256 encryption.

See it running on production loyalty programs

Walk through GRAVTY® with the engineers who built it.