In today’s loyalty landscape, flexibility is not a perk; it’s an expectation. Members no longer want to be locked into a single-brand rewards program.
They want the freedom to earn points at a favorite retailer and redeem them for a hotel stay, or to convert loyalty miles into entertainment vouchers, all without juggling multiple memberships or losing value.
This shift is accelerating a new wave of loyalty innovation: inter-program partnerships. Unlike traditional coalition programs that rely on a shared currency and centralized management, inter-program partnerships allow independently operated loyalty programs to collaborate without merging operations. Through smart, secure, and rule-driven technology, members can transfer points between brands while each program retains full autonomy.
The Mechanics Behind Flexible Loyalty Exchange
GRAVTY® enables point transfer through two core functions:
- Tip-In: Members bring points into your program from a partner brand, boosting balance and increasing their engagement with your ecosystem.
- Tip-Out: Members send points from your program to a partner brand, offering them broader redemption options.
Each participating program maintains its own rewards catalog, member tiers, earn-and-burn rules, and liability protections. GRAVTY® ensures these exchanges follow a transparent exchange rate (e.g., 2 points from a retail program convert into 1 airline mile).
GRAVTY® Models for Point Transfer Across Programs
1. API Based Direct Transfer
Members initiate each transfer by manually entering their partner program ID. GRAVTY® validates the ID via a secure API call to the partner, calculates the configured exchange rate, and credits or debits points accordingly.
2. API Based Link & Transfer
An enhanced variant where the member’s partner ID is saved after the first use, removing the need for repeated entry. GRAVTY® stores the ID securely using its Vertical Entity feature for all future transfers.
3. OAuth-Based Token Validation & Transfer
Members authenticate directly with the partner program via OAuth, eliminating the need for manual ID entry. GRAVTY® receives a secure token, fetches member details, and validates identity before processing the transaction.
4. Batch-Based Points Transfer
A scheduled, file-based method used when API integration is not available or real-time execution is unnecessary. Requests are collected over a defined window and processed in batches.
Built for Partnerships. Ready for Scale.
Whether you’re collaborating with global brands or local partners, GRAVTY® gives you the flexibility to grow your loyalty ecosystem on your terms. With seamless experiences for members and full control for your business, you can unlock new value without compromise.
Industry Example: Emirates
Skywards Everyday by Emirates has integrated with the EmCan App, powered by Emarat to allow members to exchange their miles with EmCan points. This has increased the engagement of members in the program. The Total Tip In and Tip-Out miles, within the first week of launch, was close to 150K.
