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GRAVTY vs Antavo

Antavo is a loyalty technology vendor known for a no-code Workflows editor that lets marketing teams change program logic without IT, with particular strength in retail, fashion, and beauty.

GRAVTY and Antavo are both API-centric and configurable, so this comes down to program shape. Antavo's no-code Workflows editor is a genuine strength for B2C brands that want marketing teams to run the program without developers. GRAVTY's advantage concentrates where programs need multi-partner ecosystem settlement, frequent-flyer-grade scale, and named enterprise references. For a single-brand retail or fashion program, Antavo is a credible option. For a multi-brand ecosystem with partner settlement, weigh GRAVTY.

Why compare GRAVTY and Antavo now?

Antavo built its reputation on no-code. Its Workflows editor is a self-service, drag-and-drop interface that lets loyalty and marketing teams change earn logic, promotions, and gamification without IT involvement, which is why brands including KFC UKI and BMW UK have picked it. Antavo describes itself as an AI loyalty and incentives platform offering no-code loyalty technology for enterprises with agentic AI built in, and it was named in Forrester's Loyalty Platforms Landscape, Q3 2025 and recognized as a Representative Vendor in Gartner's Market Guide for Loyalty Program Vendors.

The comparison with GRAVTY is about program architecture, not whether a tool is no-code. GRAVTY is also configured without code through its patented Visual Rules engine, and it is built around multi-partner ecosystems and settlement. Antavo's public references concentrate on single-brand programs in retail, fashion, beauty, and hospitality. GRAVTY's are ecosystem-scale infrastructure, with references like Deutsche Telekom's 4,000-partner program across 9 countries.

How do GRAVTY and Antavo compare head to head?

Dimension GRAVTY Antavo
Architecture and platform model Cloud-native, multi-tenant SaaS on an AWS serverless foundation (Lambda and DynamoDB), engineered for 30,000+ transactions per second at peak. Cloud-native and API-centric, running on a container-orchestrated stack (Kubernetes) with a NoSQL data layer, per Antavo's engineering materials. Antavo describes a zero-downtime deployment model.
Configurability and rules engine Patented Visual Rules engine. Non-technical users author earn, burn, tier, and offer logic visually, with declarative setup and no development cycle. A no-code Workflows editor that lets marketing teams author earn logic, promotions, and gamification without IT. No-code is Antavo's headline strength and a common reason enterprise B2C brands select it.
Ecosystem and multi-partner settlement Built for multi-partner ecosystems. One Deutsche Telekom program runs 4,000 partners across 9 countries. Global Hotel Alliance settles Discovery Dollars across 40+ brands on GRAVTY. Positioned around engagement, promotions, and loyalty for individual brands. Multi-partner settlement across an ecosystem is not a claim Antavo makes in its public materials.
AI capabilities Compass agents for conversational loyalty analytics, Pulsar churn-risk flagging, iScan receipt AI structured to SKU level, and AgenticTest for pre-launch simulation and in-flight optimization. Positions itself as an AI loyalty and incentives platform bringing together loyalty, promotions, and agentic AI, per its 2025 materials. Specific agent capabilities are best verified against current documentation.
Deployment One cloud-native multi-tenant SaaS platform on AWS, with 99.99% uptime per an AWS case study. Cloud-native managed SaaS with a published zero-downtime deployment model and API versioning for non-disruptive upgrades.
Industry focus and target segment Airlines, hospitality, retail, telecom, and financial services. Clients include WestJet, Emirates, Riyadh Air, Global Hotel Alliance, Deutsche Telekom, and Spin Premia (FEMSA). Mainly B2C brands in retail, fashion, beauty, and hospitality, with B2B programs too. Named clients include KFC, C&A, PUMA, Benefit Cosmetics, Scandic Hotels, and BMW UK, whose Inside Edge program Antavo describes as a B2B loyalty program for company car drivers. Recognized in Forrester's Loyalty Platforms Landscape, Q3 2025 and as a Representative Vendor in Gartner's Market Guide for Loyalty Program Vendors.
Enterprise scale 99.99% uptime per an AWS case study. Riyadh Air enrolled 500k members within 12 months of launch, and GRAVTY runs 400M+ members in production. Publishes capacity of more than 30,000 API requests per minute with a zero-downtime deployment model.

Competitor information reflects publicly available positioning and may change. Verify against the vendor's current documentation.

What are the GRAVTY numbers behind the verdict?

4,000
Partners in one Deutsche Telekom program across 9 countries, running on GRAVTY.
28 hours
WestJet's year-end rollover on GRAVTY, down from 10 days on Siebel.
99.99%
GRAVTY platform uptime, documented in an AWS case study.
500k
Riyadh Air members enrolled within 12 months of launch.
FAQ

GRAVTY vs Antavo: common questions

Is GRAVTY no-code like Antavo?
Yes. GRAVTY configures earn, burn, tier, and offer logic through a patented Visual Rules engine, so non-technical users build rules without a development cycle. No-code is common to both platforms. The difference is program architecture, where GRAVTY centers on multi-partner ecosystems and settlement.

Where is Antavo strongest?
Single-brand engagement in retail, fashion, and beauty, where its no-code Workflows editor lets marketing teams run the program without IT. Antavo is a dedicated loyalty vendor recognized by Forrester and Gartner and is a credible option for that use case.

How do the two compare on ecosystem programs?
GRAVTY is built for multi-partner ecosystems and settlement. One Deutsche Telekom program connects 4,000 partners across 9 countries, and Global Hotel Alliance settles Discovery Dollars across 40+ brands. Antavo's public positioning centers on single-brand engagement rather than ecosystem settlement.

Can Antavo scale to enterprise volumes?
Antavo publishes capacity of more than 30,000 API requests per minute and a zero-downtime deployment model. GRAVTY is engineered for 30,000+ transactions per second at peak and holds 99.99% uptime per an AWS case study, with 400M+ members in production.

What does GRAVTY offer that matters most in this comparison?
Multi-partner ecosystem settlement and frequent-flyer-grade scale, configured without code. One Deutsche Telekom program connects 4,000 partners across 9 countries, and Riyadh Air enrolled 500k members within 12 months of launch on GRAVTY.

Sources

Every claim about Antavo on this page comes from the vendor's own public materials or named third-party coverage, listed here so you can check it.

  1. Antavo · Loyalty Engine performance and architecture
  2. Antavo · Named in Forrester's Loyalty Platforms Landscape, Q3 2025
  3. Antavo · KFC UKI loyalty re-platform
  4. Antavo · Workflows, the no-code self-service editor
  5. Antavo · Representative Vendor, Gartner Market Guide for Loyalty Program Vendors
  6. Antavo · BMW UK Inside Edge, a B2B loyalty program
Related

Keep reading

GRAVTY for retail Cross-banner member graph and per-segment promo deployment. Loyalty rules engine, defined No-code rule authoring, compared. Ecosystem loyalty, defined Where single-brand and multi-partner programs diverge. GRAVTY for airlines Frequent-flyer-grade scale on GRAVTY. GRAVTY technology Throughput, Visual Rules, and the data stack.