Why compare GRAVTY and Capillary now?
Capillary has spent the last several years consolidating the loyalty vendor landscape. It acquired Kognitiv in May 2025, which itself had absorbed Aimia's Loyalty Solutions business in a 2020 merger, and it closed the acquisition of SessionM from Mastercard on May 1, 2026. Capillary's announcements describe integrating both businesses into its own platform, following earlier acquisitions including Brierley+Partners.
That consolidation is the reason to run this comparison now. If your program sits on Kognitiv, a former Aimia stack, or SessionM, a replatform decision is coming either way. A migration driven by vendor consolidation carries the same switching cost as a competitive move, so it is the right moment to evaluate the destination platform against the field rather than defaulting to the acquirer.
How do GRAVTY and Capillary compare head to head?
| Dimension | GRAVTY | Capillary |
|---|---|---|
| Ecosystem and multi-partner depth | Built for multi-partner ecosystems. One Deutsche Telekom program runs 4,500 partners across 9 countries. Global Hotel Alliance settles Discovery Dollars across 45 brands on GRAVTY. | Public positioning centers on AI-powered engagement for consumer brands. Multi-partner settlement is not a headline claim in Capillary's public materials. |
| Configurability and rules engine | Patented Visual Rules engine. Non-technical users author earn, burn, tier, and offer logic visually, with declarative setup and no development cycle. | Offers loyalty rule configuration within its platform. Depth of no-code configurability should be validated in a demo against your program's rule complexity. |
| Migration approach | Standard migration onto one multi-tenant SaaS platform. WestJet moved off Siebel and cut year-end rollover from 10 days to 28 hours on GRAVTY. | Actively consolidating acquired books of business. Kognitiv accounts (acquired May 2025) and SessionM accounts (acquisition closed May 2026) are being brought onto Capillary's platform per company announcements. |
| Industry focus | Airlines, hospitality, retail, telecom, and financial services. Clients include WestJet, Emirates, Riyadh Air, Global Hotel Alliance, Deutsche Telekom, and Spin Premia (FEMSA). | Retail and consumer-brand emphasis per its public positioning, with reach into additional verticals through the acquired Kognitiv and SessionM customer bases. |
| AI capabilities | Compass agents for conversational loyalty analytics, Pulsar churn-risk flagging, iScan receipt AI structured to SKU level, and AgenticTest for pre-launch simulation and in-flight optimization. | Describes its platform as AI-powered loyalty management in its public materials. Capability specifics should be verified against Capillary's current documentation. |
| Enterprise scale | 99.99% uptime per an AWS case study. Riyadh Air enrolled 500k members within 12 months of launch on GRAVTY. | Serves global enterprise brands per its announcements and listed on Indian stock exchanges in November 2025. |
Competitor information reflects publicly available positioning and may change. Verify against the vendor's current documentation.
