- Dates
- June 28 to July 1, 2027
- Location
- Orlando, United States
- Official site
- hitec.org
HITEC is the hospitality industry's technology conference and exposition, produced by Hospitality Financial and Technology Professionals (HFTP). The 2027 edition runs in Orlando and gathers hotel operators, technology vendors and systems integrators around property management, guest engagement and data. For loyalty and CX leaders, HITEC is where hotel loyalty connects to the operational stack, covering guest recognition, personalization and how recognition data moves between reservation, property and loyalty systems. The exhibition floor spans the vendor landscape behind hotel guest experience, from booking to checkout.
Why go
For a hotel loyalty owner, HITEC shows the integration reality behind guest recognition, how loyalty, property and reservation systems actually pass data to each other.
Hotel loyalty · Loyalty technology · Customer experience · Travel loyalty
