- Dates
- January 10-12, 2027
- Location
- New York, United States
- Official site
- nrfbigshow.nrf.com
Retail's Big Show is the National Retail Federation's annual flagship, held each January at the Javits Center in New York. It is the retail industry's largest gathering, drawing merchants, technology providers and agencies from around the world. Loyalty and CX leaders come for the customer engagement track, where retailers present how they run membership, personalization and retention alongside the broader agenda on stores, supply chain and artificial intelligence. The exhibition floor covers the full retail technology landscape, including the platforms behind loyalty programs and customer data.
Why go
For a retail loyalty leader, the Big Show is the widest annual view of how peers are pairing membership and personalization with the rest of their technology roadmap.
Retail loyalty · Loyalty technology · Customer experience · Loyalty strategy
